ARMY RECRUITING COMMAND

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Branch

U.S. Army

Members

About ARMY RECRUITING COMMAND

The United States Army Recruiting Command (USAREC) was established in October 1964 to centralize and coordinate all Army recruiting activities nationwide. Headquartered at Fort Knox, Kentucky, USAREC is responsible for enlisting both officers and enlisted personnel into the Regular Army and Army Reserve. Over the decades, the command has adapted to changing recruiting environments, such as the transition to an all-volunteer force in 1973 and the integration of new technologies and outreach strategies. USAREC continues to play a vital role in maintaining the Army’s readiness by ensuring a steady flow of qualified recruits to meet the nation’s defense needs.

Unit Members

Eddie Womack

U.S. Army (1983 - 2009)

ARMY RECRUITING COMMANDView Profile

Andre Adams

U.S. Army (1986 - 2012)

ARMY RECRUITING COMMANDView Profile

Photos

TOW vehicle crew

U.S. Army • 1982

Augmenting the 11th ACR

U.S. Army • 1982

Deploying

U.S. Army • 1982

French Commando Training

U.S. Army • 1982

About ARMY RECRUITING COMMAND

About this Unit

Historical Facts

• Origins in World War I: The concept of a centralized recruiting command can be traced back to World War I, when the U.S. Army needed to rapidly expand its forces and streamline enlistment processes. • Establishment of USAREC: The United States Army Recruiting Command (USAREC) was officially established in October 1964 to create a unified approach to recruiting in the post-draft era. • Headquarters Location: USAREC is headquartered at Fort Knox, Kentucky, which has been its home since 1987. • Mission Scope: USAREC is responsible for recruiting enlisted soldiers, warrant officers, and commissioned officers for both the Regular Army and the Army Reserve. • Army Strong Campaign: USAREC was behind the famous "Army Strong" advertising campaign, which launched in 2006 and played a significant role in shaping public perception of Army service. • Recruiting Innovation: USAREC has embraced digital technology, using social media and online recruiting tools to connect with potential recruits in the 21st century. • Diversity Initiatives: USAREC has a long history of promoting diversity, working to ensure the Army reflects the nation it serves by recruiting women and minorities. • Challenges During the All-Volunteer Force: After the draft ended in 1973, USAREC faced the monumental task of maintaining Army strength solely through voluntary enlistment, leading to innovative recruiting strategies. • Recruiter Badge: Successful Army recruiters earn a distinctive Recruiter Badge, a symbol of their role in shaping the future of the Army. • Community Involvement: USAREC units often participate in local events, school programs, and public outreach, building relationships and fostering trust within communities across the United States.