US Army Recruiting Command

• Establishment: The United States Army Recruiting Command (USAREC) was officially established in October 1964 to centralize and professionalize Army recruiting efforts. • Mission Scope: USAREC is responsible for recruiting enlisted soldiers, warrant officers, and commissioned officers for both the Regular Army and the Army Reserve. • Recruiting Brigade Structure: The command is divided into five recruiting brigades, each covering a specific region of the United States, plus a Medical Recruiting Brigade and a Special Operations Recruiting Battalion. • Innovative Marketing: USAREC has used everything from TV commercials (like the iconic "Be All You Can Be") to social media influencers and esports teams to connect with potential recruits. • Recruiter Challenges: Army recruiters often face high-pressure quotas and challenging assignments, leading to the famous phrase, “Mission first, people always.” • Historic Recruiting Slogans: Over the decades, USAREC has used memorable slogans, including “Army of One,” “Be All You Can Be,” “Army Strong,” and the revived “Be All You Can Be” in 2023. • Recruiting Innovations: USAREC pioneered the use of virtual reality simulators and mobile recruiting stations to reach digital-native generations. • Celebrity Recruits: Several famous Americans, like actor James Earl Jones and astronaut Buzz Aldrin, were recruited into the Army through programs managed by USAREC or its predecessors. • Community Involvement: Recruiters often engage in local schools, sports events, and community activities to build relationships and promote Army opportunities. • Changing Demographics: USAREC has adapted its strategies over time to recruit a more diverse and inclusive force, including targeted efforts for women, minorities, and STEM professionals.