About this Unit
The United States Army Recruiting Command (USAREC) was established in October 1964 to centralize and streamline the Army’s recruiting efforts across the nation. Headquartered at Fort Knox, Kentucky, USAREC is responsible for recruiting both enlisted soldiers and commissioned officers for the Regular Army and the Army Reserve. Throughout its history, USAREC has adapted its strategies to meet the changing needs of the Army, especially during periods of conflict and transformation, such as the transition to an all-volunteer force in 1973. Today, USAREC remains a vital component in maintaining the strength and readiness of the U.S. Army by attracting qualified individuals to serve.
Historical Facts
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Establishment: The United States Army Recruiting Command (USAREC) was officially established in October 1964 to centralize and professionalize Army recruiting efforts.
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Mission Scope: USAREC is responsible for recruiting enlisted soldiers, warrant officers, and commissioned officers for both the Regular Army and the Army Reserve.
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Recruiting Brigade Structure: The command is divided into five recruiting brigades, each covering a specific region of the United States, plus a Medical Recruiting Brigade and a Special Operations Recruiting Battalion.
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Innovative Marketing: USAREC has used everything from TV commercials (like the iconic "Be All You Can Be") to social media influencers and esports teams to connect with potential recruits.
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Recruiter Challenges: Army recruiters often face high-pressure quotas and challenging assignments, leading to the famous phrase, “Mission first, people always.”
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Historic Recruiting Slogans: Over the decades, USAREC has used memorable slogans, including “Army of One,” “Be All You Can Be,” “Army Strong,” and the revived “Be All You Can Be” in 2023.
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Recruiting Innovations: USAREC pioneered the use of virtual reality simulators and mobile recruiting stations to reach digital-native generations.
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Celebrity Recruits: Several famous Americans, like actor James Earl Jones and astronaut Buzz Aldrin, were recruited into the Army through programs managed by USAREC or its predecessors.
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Community Involvement: Recruiters often engage in local schools, sports events, and community activities to build relationships and promote Army opportunities.
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Changing Demographics: USAREC has adapted its strategies over time to recruit a more diverse and inclusive force, including targeted efforts for women, minorities, and STEM professionals.
