About this Unit
The U.S. Army Exhibit Unit was established in the mid-20th century to support the Army’s public outreach and recruiting missions. Tasked with designing and presenting interactive displays, the unit showcased Army achievements, technology, and career opportunities at public events, fairs, and exhibitions across the United States. Its personnel combined public affairs expertise with technical skills to create engaging educational experiences for civilians. Over the years, the Exhibit Unit played a key role in connecting the American public with the Army’s story, fostering understanding and support for the military’s mission.
Historical Facts
• Origins in Outreach: The U.S. Army Exhibit Unit (AEU) was established in 1956 as part of the Army’s public affairs initiatives, designed to educate and inform the American public about the Army’s mission, history, and capabilities.
• Traveling the Nation: The AEU is famous for its “Army on Display” concept, traveling to state fairs, schools, conventions, and public events across the United States to interact with millions of civilians each year.
• High-Tech Exhibits: The unit is known for its use of interactive and cutting-edge technology—such as simulators, virtual reality, and multimedia displays—to provide immersive experiences of Army training and operations.
• Customized Storytelling: Exhibit designs are often tailored for specific audiences, such as students, veterans, or prospective recruits, to tell the Army’s story in a relatable and engaging way.
• Supporting Recruitment: The AEU works closely with U.S. Army Recruiting Command, providing materials and experiences that spark interest in Army service at recruiting events nationwide.
• Preserving History: The unit has helped showcase historical artifacts, uniforms, and vehicles, allowing the public to connect with Army heritage and honor the service of past generations.
• Disaster Response Outreach: After major disasters, such as Hurricane Katrina, the AEU has participated in public events to inform communities about Army humanitarian and recovery efforts.
• International Engagement: While mainly focused on domestic audiences, the AEU has occasionally participated in international exhibitions and partnered with allied military public affairs teams to share the Army’s story abroad.
• Veteran Connections: Many AEU staff are veterans themselves, lending authenticity and personal experience to their interactions with the public and helping bridge the gap between soldiers and civilians.
• Legacy of Impact: For nearly 70 years, the U.S. Army Exhibit Unit has played a vital role in building public understanding and support for the Army, often serving as the first—and most memorable—point of contact between the Army and American families.
