The 350th Psychological Operations Company (350th PSYOP) is a unit within the U.S. Army Reserve, specializing in psychological operations to influence, inform, and persuade foreign audiences in support of U.S. military objectives. Activated in the late 20th century, the 350th PSYOP has provided support in various operations, including missions in the Balkans, Iraq, and Afghanistan, focusing on the dissemination of information and counter-propaganda. The unit’s personnel are trained in conducting influence campaigns through leaflets, broadcasts, and digital media. Throughout its history, the 350th PSYOP has played a critical role in enhancing operational effectiveness by shaping perceptions and behaviors in complex operational environments.