540TH TRANSPORTATION COMPANY

• World War II Origins: The 540th Transportation Company’s lineage traces back to World War II, where its predecessor units played vital roles in logistics and transportation for US military operations in the European and Pacific Theaters. • Vietnam War Service: The 540th was activated during the Vietnam War, providing critical truck and convoy support, often under hazardous conditions, ensuring the steady flow of supplies to frontline units. • Convoy Security Innovations: The unit was among the first to adapt "gun trucks" – heavily armed cargo trucks – to defend against ambushes on dangerous supply routes in Southeast Asia. • Desert Storm Deployment: During Operations Desert Shield and Desert Storm, the 540th Transportation Company transported ammunition, fuel, and other supplies across the harsh deserts of Saudi Arabia and Iraq. • Humanitarian Missions: The company has been called upon for disaster relief, including hurricane response and support to FEMA, showcasing its versatility beyond combat missions. • Modernization: The 540th has transitioned through various vehicle platforms, from the iconic deuce-and-a-half trucks to modern Palletized Load Systems (PLS) and Heavy Expanded Mobility Tactical Trucks (HEMTT). • Global War on Terror: Elements of the 540th have deployed to Iraq and Afghanistan, enduring long convoy missions and IED threats, earning commendations for mission success and bravery. • Unit Motto: "Keep on Rolling" is a longstanding motto, reflecting the company’s commitment to maintaining the flow of supplies no matter the obstacles. • Recognition and Awards: The unit and its soldiers have received numerous campaign streamers, Meritorious Unit Commendations, and individual awards for valor and service. • Community Engagement: The 540th regularly participates in local parades, school programs, and veterans’ events, strengthening bonds between the military and civilian communities.